Tourism Canada

The government of Canada recognises the importance of tourism to the Canadian economy. There is in place a 5 year marketing plan to increase tourism dollars. Tehy also intend to put into place training programs for people in the tourist industy. Statistics show a decrease in tourism since the 2010 Olympics.

Overview of overnight Travel Characteristics from CTC key markets Q3 2010

Travel Characteristics from key international CTC program sector areas

Trips ‘000		10/09 Q1-Q3 %		Spending $ M		10/09 Q1-Q3 %		Average trip Duration (nights)		10/09 Q1-Q3 %		Average Spend per Trip		10/09 Q1-Q3 %		Average Spend per Night		10/09 Q1-Q3 %
Americas	5,007		1.8%		2,819.2		3.1%		4.6		-2.2%		563		1.2%		124		3.5%
European	587		3.1%		777.3		-1.8%		15.5		-4.9%		1,324		-4.7%		85		0.2%
Asia/Pacific	277		20.1%		461.6		23.3%		17.5		0.4%		1,666		2.6%		95		2.2%
Emerging	78		32.5%		102.0		49.5%		17.3		-11.3%		1,304		12.8%		76		27.2%
Total Key Markets	5,949		3.0%		4,160.1		4.8%		6.4		-0.9%		699		1.8%		109		2.7%
Other Countries	654		5.9%		882.5		7.2%		16.6		-2.0%		1,350		1.2%		82		3.2%
Total Countries	6,603		3.3%		5,042.6		5.2%		7.4		-0.8%		764		1.9%		103		2.7%

Source: Statistics Canada, International Travel Survey, preliminary estimates
*Americas Key Markets include the U.S. and Mexico
*Asia/Pacific Key Markets include Japan, South Korea, China and Australia*European Key Markets include the U.K., France and Germany*Emerging Key Markets include Brazil and India
http://en-corporate.canada.travel/